PaperBoy Delivers the Real Story on Achieving Results
PointRoll, an established web-technology company, needed to introduce PaperBoy, a new advertising option to the media buying community—a complete B2B multichannel marketing campaign was required.
PaperBoy is a complex, but high value offering as it enables media buyers and online publishers to offer their retail clients the ability to include their localized Sunday circulars in online banner advertising.
Thus consumers can see what is on sale in the local stores of major retailers without effort from publishers or advertising agencies.
PaperBoy, once explained got an almost immediate “of course” response. The problem was delivering the benefit—the value of LOCAL targeting.
The marketing program was led by a direct mail piece and banner advertising that drove the target to a website to find out more information: contact a sales representative.
The PaperBoy multichannel program far exceeded the program goal of delivering 50% ROI and continues to be one of PointRoll’s leading products.
view the website | view the rich media ad
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Services
Digital Strategy/Program Development
Brand Development
Website Creation
Technology
Online Advertising
Email Program
Direct Marketing
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Awarded
Microsite
Davey Award
Interactive Services Standard of Excellence
WebAward
Winner, Outstanding Microsite/Landing Page
Internet Advertising Competition (IAC) Award
Winner, Outstanding Integrated Ad Campaign
Internet Advertising Competition (IAC) Award
