A Paid Search Program That Delivered Dollars and Sense (For the Future)
Fujifilm re-launched ShopFujifilm.com in Oct. 2008 The Client was new to paid search but very familiar with needing results under difficult circumstances. Any paid search program would need to hit the ground running.
Together the team set campaign goals to establish targeting and KPI benchmarks, as well as traffic
delivery goals.
Rapid development of a targeting strategy, key word list and ad copy along with pre-launch analysis of the category delivered key word quality scores of 8+
for Launch.
Starting with top ranking placements against highly competitive key words drove site traffic dramatically.
Weekly optimization ensured that by the peak sales period further efficiency was reached for key word bidding and ad copy.
ShopFujifilm.com saw a 28% improvement in cost per click over the course of the campaign and 38% improvement in cost per conversion.
Campaign goals were met: an established pool of top performing keywords, a cost-per-conversion benchmark for future paid search campaigns and a sales season that hit targets.
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Services
Digital Strategy/Program Development
Paid Search
Online Media Planning
