Why they call it RICH advertising
The digital camera market has flattened along with prices. Yet consumers are generally under-educated about how to find the “right camera for them”.
Circuit City needed to sell digital cameras to repeat purchasers, those on their second camera, while still educating first time camera (and Circuit City) customers about the product.
Sharpe Partners developed an online advertising campaign anchored by a rich media execution designed to meet those needs. The campaign delivered a 200% return on investment after running for only three weeks.
Moreover, it was so successful that it was re-used (updating the specific camera models) whenever a spike in digital camera sales were required.
Rich media is a cost effective option when it rewards consumers’ attention with information and a little eye candy.
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Services
Digital Strategy/Program Development
Online Advertising
Online Media Planning
Technology
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Awarded
Best Retail Rich Media Online Ad
Internet Advertising Competition (IAC) Award
Award of Distinction
IAVA Communicator Awards
Silver
W3 Awards
