Sharpe Partners: Interactive Agency NY

Everybody’s on Twitter, right? Doing what? Telling me where they are right now: “I’m drinking a latte!” “This airport beer is dreadful”. Similarly most first efforts at conveying a compelling brand message are misguided at best. “50% Off Sale Today” is not necessarily a titillating Tweet. Most people are wasting the opportunity to reach so many in such an immediate and personal way.

There’s no doubting that Twitter.com has been a success: it’s incredibly efficient, easy to use, and pretty fun, if you’re into that sort of thing. It’s also growing incredibly fast. Facebook has recently decided to try and match Twitter’s ubiquity and flexibility by releasing its News Feed to developers who want to include this core Facebook functionality.

Now tweeting marketers can incorporate more of the personal, impulsive and social elements of Twitter/Facebook into their own website, community or widget using these live feeds. It means Brands can build programs to leverage  customers’ activities, interests, likes and dislikes, and post that information back to Facebook for an additional viral whallop.

Twitter, Facebook and the whole gang will no doubt continue to provide valuable and ever-changing applications for users and invaluable platforms for marketers. The challenge now is utilizing them in a compelling way. And the stats appear to back this notion up – even Twitter looses 40 percent of registrants after just one visit.

As the Web moves towards a more mashable, flexible and intimate framework that continually crosses the lines between shopping and socializing, opinion and news, the personal and the public, it will be key to keep your presence up to date with the evolving means of outreach and user involvement.

So next time you, or your brand does some tweeting, please don’t tell me about your laundry. Or your cereal.  Or the weather. Thanks.

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