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		<title>Sharpe Helps Western Union Deliver - Successfully</title>
		<link>http://www.sharpe-partners.com/2009/11/sharpe-helps-western-union-deliver-successfully/</link>
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		<pubDate>Mon, 09 Nov 2009 17:47:44 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

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		<description><![CDATA[Your message is irrelevant if your consumer never receives the email to start with. This was one of the biggest challenges for Western Union: not enough of the emails sent were making it into the recipient’s inbox.]]></description>
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		<content:Client><![CDATA[Western Union]]></content:Client>
		<content:Medium><![CDATA[Email Program]]></content:Medium>
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		<title>Why they call it RICH advertising</title>
		<link>http://www.sharpe-partners.com/2009/03/rich-media-for-circuit-city/</link>
		<comments>http://www.sharpe-partners.com/2009/03/rich-media-for-circuit-city/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 18:35:45 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[Circuit City]]></category>

		<category><![CDATA[Consumer electronics]]></category>

		<category><![CDATA[Digital Strategy]]></category>

		<category><![CDATA[online advertising]]></category>

		<category><![CDATA[Online media planning]]></category>

		<category><![CDATA[Rich media]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=1169</guid>
		<description><![CDATA[The digital camera market has flattened along with prices. Yet, consumers are generally under-educated about how to find the “right camera for them."
]]></description>
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		<title>A Paid Search Program That Delivered Dollars and Sense (For the Future)</title>
		<link>http://www.sharpe-partners.com/2009/02/paid-search-for-fujifilm/</link>
		<comments>http://www.sharpe-partners.com/2009/02/paid-search-for-fujifilm/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 22:47:40 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[Campaign optimization]]></category>

		<category><![CDATA[Digital marketing]]></category>

		<category><![CDATA[Key words]]></category>

		<category><![CDATA[Paid search]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=861</guid>
		<description><![CDATA[Paid search makes succeeding in a tough market a little easier - and cost efficient - not to mention what Clients learn for the future.]]></description>
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		<title>The Perfect Gift is a Western Union Campaign That Delivers Perfect Results</title>
		<link>http://www.sharpe-partners.com/2009/02/online-media-planning-for-western-union/</link>
		<comments>http://www.sharpe-partners.com/2009/02/online-media-planning-for-western-union/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 22:37:47 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[Media strategy]]></category>

		<category><![CDATA[Online media planning]]></category>

		<category><![CDATA[Western Union]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=856</guid>
		<description><![CDATA[Results can be defined in many ways; our definition of perfect is when the transactions generated by the campaign exceed the cost of the campaign by 46% - a 46% profit over the cost of media buying. ]]></description>
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		<title>PaperBoy Delivers the Real Story on Achieving Results</title>
		<link>http://www.sharpe-partners.com/2006/02/multichannel-program-for-pointroll/</link>
		<comments>http://www.sharpe-partners.com/2006/02/multichannel-program-for-pointroll/#comments</comments>
		<pubDate>Thu, 23 Feb 2006 16:09:02 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[B2B marketing]]></category>

		<category><![CDATA[Banner ads]]></category>

		<category><![CDATA[Brand development]]></category>

		<category><![CDATA[Multichannel]]></category>

		<category><![CDATA[Pointroll]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=234</guid>
		<description><![CDATA[PaperBoy is hard to explain, but once understood the value is easy to see. Getting results meant keeping all online and offline messaging focused on the PaperBoy value: Local Delivers.]]></description>
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		<title>Reaching Gen Y and Getting Old Skool Results</title>
		<link>http://www.sharpe-partners.com/2006/01/digital-program-for-fujifilm/</link>
		<comments>http://www.sharpe-partners.com/2006/01/digital-program-for-fujifilm/#comments</comments>
		<pubDate>Wed, 11 Jan 2006 16:30:55 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[Banner ads]]></category>

		<category><![CDATA[Custom website]]></category>

		<category><![CDATA[Digital program]]></category>

		<category><![CDATA[Social media]]></category>

		<category><![CDATA[Video contest]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=231</guid>
		<description><![CDATA[Engaging with a target is good. Successfully selling product is better. The team knew moving Gen Y to the cash register was not just about tech, but also knowing who they are online and off.]]></description>
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		<title>Successful partnerships are defined by the results they’ve achieved</title>
		<link>http://www.sharpe-partners.com/2006/01/case-studies/</link>
		<comments>http://www.sharpe-partners.com/2006/01/case-studies/#comments</comments>
		<pubDate>Wed, 11 Jan 2006 16:14:43 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[Digital marketing]]></category>

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		<description><![CDATA[Successful partnerships are defined by the results they’ve achieved]]></description>
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