Sharpe Partners: Interactive Agency NY

Ad Age reported this week that we trust our friends less. Could it be that social media is turning on itself, and the very thing that made it popular in the first place, is now becoming negative?  »Read More

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The SuperBowl lament used to go “bad game, great ads”. The pre-game hype was often as much about the television commercials as the players. This year the game was very good and the ads were less than mediocre, with Google the clear winner and Hyundai a standout. Sharpe Partners provides their review.  »Read More

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As Sharpe Partners’ launches another smart phone media plan and my in-box is filled with requests from Start-ups trying to sell advertising on E-readers (thus guaranteeing I will never buy an E-reader) Apple brings out the iPad.  »Read More

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Suppose someone came to you in December 2006 and advised you to start thinking about a mobile brand strategy, and fast. The reason: a computer company was about to unveil something that would take marketing over wireless devices to a whole different level.  »Read More

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While work was hard, 2009 proved that losing work is even harder. Even in the digital industry the pain of joblessness was felt at every level.  »Read More

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2009 was a hard year to like. For many the best part may be that it is ending. But perhaps because of the seemingly unending problems, some amazing – or at least very interesting – things did happen.  »Read More

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For the past decade there has been a slow transition in Agency/Client relationships, from a privileged relationship full of trust, to a cold vendor/client arrangement. There are multiple reasons for this change and certainly plenty of places to put the blame. Suffice to say it’s the new reality.  »Read More

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It's not enough that your brand has seven different Facebook pages: one for corporate, one for employees, one for a promotion you did last spring and three created by so-called “fans” (two of whom actually hate you). Here are six tactics you must be doing to truly say “My Brand is on Facebook."  »Read More

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Today’s consumers are different. They have had a tough year and now evaluate what is important very differently. While some retailers are stuck in the habit of advertising their continual “Take an extra 40% off” sales, others are reinventing their holiday strategies.  »Read More

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Wal-Mart's hit at Amazon is bigger and bolder than advertised making it clear that they know customers are online and offline.  »Read More

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