Suppose someone came to you in December 2006 and advised you to start thinking about a mobile brand strategy, and fast. The reason: a computer company was about to unveil something that would take marketing over wireless devices to a whole different level. »Read More
Marketing expert Kathy Sharpe provides helpful hints to retailers looking to boost their influence in the upcoming holiday season. »Read More
Wait until BT gets a hold of the writing renaissance »Read More
Yahoo is planning another round of layoffs, hardly a unique occurrence in today's economy. In Yahoo's case, this is the third round in the last year, and would under any other circumstances sound loud alarm bells about the company's overall health. »Read More
In hard times, "hope" as a consumer benefit can be a powerful marketing tool, transcending customer relationships and making a powerful brand impression at just the right time in our economic history. »Read More
Silk has a problem that most brands would kill for: a 70 percent share of soy-milk drinkers. Makes you wonder why it would bother with a major new marketing push. But with more Americans switching to healthier eating, Silk no doubt has its eyes on a bigger prize: Those who aren't yet soy drinkers. »Read More
The very word "widget" sounds diminutive and non-intrusive. It hardly sounds descriptive of something capable of disruption, let alone portending a significant shift in the Internet landscape. But widgets are and they do. »Read More
Sharpe Partners' CEO, Kathy Sharpe, outlines five ways to successfully measure results. »Read More
Human beings come in a chaotic and unpredictable number of shapes that are constantly shifting. Software can now be programmed to take millions of numbers and turn them into the required shape. This chaos of human forms is of course programmable, and the programs' output can be utilized to build clothes. »Read More
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