The SuperBowl lament used to go “bad game, great ads”. The pre-game hype was often as much about the television commercials as the players. This year the game was very good and the ads were less than mediocre, with Google the clear winner and Hyundai a standout. Sharpe Partners provides their review. »Read More
2009 was a hard year to like. For many the best part may be that it is ending. But perhaps because of the seemingly unending problems, some amazing – or at least very interesting – things did happen. »Read More
It's not enough that your brand has seven different Facebook pages: one for corporate, one for employees, one for a promotion you did last spring and three created by so-called “fans” (two of whom actually hate you). Here are six tactics you must be doing to truly say “My Brand is on Facebook." »Read More
The use of "behavioral targeting" is coming under increased scrutiny in Washington. In their theories it can rob consumers of their data, their privacy and their dignity. In reality behavioral targeting can be a highly effective and benign tool for getting the right message to the right consumers and give them an opportunity to benefit from a marketer’s offer. »Read More
David Vladeck, the new head of the Bureau of Consumer Protection has a mission: to redefine how the Commission looked at online privacy. Combine that statement with his description of online tracking as “Orwellian” and you should get an idea of the potential impact he could have on Internet Marketing. »Read More
Want your Brand to be more popular in the world of social media? Now you can buy friends. Enter a tool for monetizing social networks: the CPF or cost per fan. »Read More
What happens to your media plan when your target is defined as African Americans who lived in Ghana prior to 2004? There are plenty of web sites that reach Latinos, but how do you efficiently deliver a message just to U.S. Peruvians? And what is the best approach for marketing to U.S. immigrants from Pakistan? »Read More
Most people are wasting the opportunity to reach so many in such an immediate and personal way. »Read More
As an agency working with our Clients in this tough economic environment we know their challenges; budget and staffing cuts and marketing plans that hang in limbo or are in need of a complete re-assessment. The "new economy" has created the "new consumer" and now is the time to understand them. »Read More
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