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	<title>Sharpe Partners: Interactive Agency NY &#187; Point of view</title>
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	<pubDate>Thu, 11 Feb 2010 20:23:58 +0000</pubDate>
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		<title>The 2010 Superbowl Ads: the Year that Wasn’t</title>
		<link>http://www.sharpe-partners.com/2010/02/the-2010-superbowl-ads-the-year-that-wasn%e2%80%99t/</link>
		<comments>http://www.sharpe-partners.com/2010/02/the-2010-superbowl-ads-the-year-that-wasn%e2%80%99t/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 17:10:25 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Point of view]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[Superbowl]]></category>

		<category><![CDATA[TV advertising]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2374</guid>
		<description><![CDATA[The SuperBowl lament used to go “bad game, great ads”. The pre-game hype was often as much about the television commercials as the players. This year the game was very good and the ads were less than mediocre, with Google the clear winner and Hyundai a standout. Sharpe Partners provides their review. ]]></description>
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		<title>What Worked in 2009?</title>
		<link>http://www.sharpe-partners.com/2009/12/what-worked-in-2009/</link>
		<comments>http://www.sharpe-partners.com/2009/12/what-worked-in-2009/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 20:25:38 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Point of view]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2334</guid>
		<description><![CDATA[2009 was a hard year to like. For many the best part may be that it is ending. But perhaps because of the seemingly unending problems, some amazing – or at least very interesting – things did happen.]]></description>
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		<title>Top tactics for being on Facebook</title>
		<link>http://www.sharpe-partners.com/2009/11/top-tactics-for-being-on-facebook/</link>
		<comments>http://www.sharpe-partners.com/2009/11/top-tactics-for-being-on-facebook/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 17:29:08 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Point of view]]></category>

		<category><![CDATA[What we say]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2287</guid>
		<description><![CDATA[It's not enough that your brand has seven different Facebook pages: one for corporate, one for employees, one for a promotion you did last spring and three created by so-called “fans” (two of whom actually hate you). Here are six tactics you must be doing to truly say “My Brand is on Facebook."]]></description>
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		<title>Using Behavioral Targeting The Right Way Gets Results</title>
		<link>http://www.sharpe-partners.com/2009/09/using-behavioral-targeting-the-right-way-gets-results/</link>
		<comments>http://www.sharpe-partners.com/2009/09/using-behavioral-targeting-the-right-way-gets-results/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 15:13:15 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Point of view]]></category>

		<category><![CDATA[Behavioral Targeting]]></category>

		<category><![CDATA[Brand strategy]]></category>

		<category><![CDATA[Kathy Sharpe]]></category>

		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2228</guid>
		<description><![CDATA[The use of &#8220;behavioral targeting&#8221; is coming under increased scrutiny in Washington. In their theories it can rob consumers of their data, their privacy and their dignity. In reality behavioral targeting can be a highly effective and benign tool for getting the right message to the right consumers and give them an opportunity to benefit [...]]]></description>
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		<title>Data, Dignity, Privacy and Vlad the Impaler</title>
		<link>http://www.sharpe-partners.com/2009/08/data-dignity-privacy-and-vlad-the-impaler/</link>
		<comments>http://www.sharpe-partners.com/2009/08/data-dignity-privacy-and-vlad-the-impaler/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 16:24:01 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Point of view]]></category>

		<category><![CDATA[behavioural advertising]]></category>

		<category><![CDATA[privacy]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2211</guid>
		<description><![CDATA[David Vladeck, the new head of the Bureau of Consumer Protection has a mission: to redefine how the Commission looked at online privacy. Combine that statement with his description of online tracking as “Orwellian” and you should get an idea of the potential impact he could have on Internet Marketing.]]></description>
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		<title>Buy Friends and Influence People</title>
		<link>http://www.sharpe-partners.com/2009/07/buy-friends-and-influence-people/</link>
		<comments>http://www.sharpe-partners.com/2009/07/buy-friends-and-influence-people/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 21:15:34 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Point of view]]></category>

		<category><![CDATA[CPF]]></category>

		<category><![CDATA[CPM]]></category>

		<category><![CDATA[Social media]]></category>

		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2179</guid>
		<description><![CDATA[Want your Brand to be more popular in the world of social media? Now you can buy friends. Enter a tool for monetizing social networks: the CPF or cost per fan.]]></description>
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		<title>World Wide Web Media… emphasis on World</title>
		<link>http://www.sharpe-partners.com/2009/06/world-wide-web-media/</link>
		<comments>http://www.sharpe-partners.com/2009/06/world-wide-web-media/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 15:44:59 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Point of view]]></category>

		<category><![CDATA[campaign]]></category>

		<category><![CDATA[Media strategy]]></category>

		<category><![CDATA[metrics]]></category>

		<category><![CDATA[Online media planning]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2167</guid>
		<description><![CDATA[What happens to your media plan when your target is defined as African Americans who lived in Ghana prior to 2004? There are plenty of web sites that reach Latinos, but how do you efficiently deliver a message just to U.S. Peruvians? And what is the best approach for marketing to U.S. immigrants from Pakistan?]]></description>
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		<title>Twitter alone can’t solve all your problems</title>
		<link>http://www.sharpe-partners.com/2009/05/twitter-alone-can%e2%80%99t-solve-all-your-problems/</link>
		<comments>http://www.sharpe-partners.com/2009/05/twitter-alone-can%e2%80%99t-solve-all-your-problems/#comments</comments>
		<pubDate>Fri, 08 May 2009 16:50:30 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Point of view]]></category>

		<category><![CDATA[Brand strategy]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2124</guid>
		<description><![CDATA[Most people are wasting the opportunity to reach so many in such an immediate and personal way.]]></description>
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		<title>While we are waiting for “It” to be over</title>
		<link>http://www.sharpe-partners.com/2009/03/while-we-are-waiting-for-it-to-be-over/</link>
		<comments>http://www.sharpe-partners.com/2009/03/while-we-are-waiting-for-it-to-be-over/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 23:42:44 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Point of view]]></category>

		<category><![CDATA[Add new tag]]></category>

		<category><![CDATA[new consumer]]></category>

		<category><![CDATA[online surveys]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=1204</guid>
		<description><![CDATA[As an agency working with our Clients in this tough economic environment we know their challenges; budget and staffing cuts and marketing plans that hang in limbo or are in need of a complete re-assessment. The "new economy" has created the "new consumer" and now is the time to understand them. ]]></description>
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		<title>point of view</title>
		<link>http://www.sharpe-partners.com/2009/02/point-of-view/</link>
		<comments>http://www.sharpe-partners.com/2009/02/point-of-view/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 21:12:05 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Point of view]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=1130</guid>
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