Sharpe Partners: Interactive Agency NY

Ad Age reported this week that we trust our friends less. Could it be that social media is turning on itself, and the very thing that made it popular in the first place, is now becoming negative?  »Read More

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As Sharpe Partners’ launches another smart phone media plan and my in-box is filled with requests from Start-ups trying to sell advertising on E-readers (thus guaranteeing I will never buy an E-reader) Apple brings out the iPad.  »Read More

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While work was hard, 2009 proved that losing work is even harder. Even in the digital industry the pain of joblessness was felt at every level.  »Read More

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For the past decade there has been a slow transition in Agency/Client relationships, from a privileged relationship full of trust, to a cold vendor/client arrangement. There are multiple reasons for this change and certainly plenty of places to put the blame. Suffice to say it’s the new reality.  »Read More

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Today’s consumers are different. They have had a tough year and now evaluate what is important very differently. While some retailers are stuck in the habit of advertising their continual “Take an extra 40% off” sales, others are reinventing their holiday strategies.  »Read More

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Wal-Mart's hit at Amazon is bigger and bolder than advertised making it clear that they know customers are online and offline.  »Read More

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Resist the allure of the new and you may realize that not only is a minisite not necessary, it won’t even accomplish the brands goals you were setting.  »Read More

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ComScore has announced that social media sites, primarily Facebook and MySpace have grabbed 21 percent of all online advertising in July. Great we are back to spending on thumbnails, targeted by gender and age. That’s really effective reach.  »Read More

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In order to stay connected with friends and family via the internet we rely on services such as Facebook and Flickr to host our content. But should we really trust them or is there another solution?  »Read More

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There is no reason to get all excited about the Yahoo!/Microsoft deal, declining stock prices aside. This deal cannot be executed as described and will never come to market as described. I know the adage “never say never” however even conservative estimates are two years for full consummation. This is another two years Yahoo! wastes figuring out how to go to market again and Microsoft tinkers with MSN.  »Read More

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