Today’s consumers are different. They have had a tough year and now evaluate what is important very differently. While some retailers are stuck in the habit of advertising their continual “Take an extra 40% off” sales, others are reinventing their holiday strategies. »Read More
In order to stay connected with friends and family via the internet we rely on services such as Facebook and Flickr to host our content. But should we really trust them or is there another solution? »Read More
There is no reason to get all excited about the Yahoo!/Microsoft deal, declining stock prices aside. This deal cannot be executed as described and will never come to market as described. I know the adage “never say never” however even conservative estimates are two years for full consummation. This is another two years Yahoo! wastes figuring out how to go to market again and Microsoft tinkers with MSN. »Read More
It was announced today that Starbucks has surpassed Coke in number of Facebook fans. I can only imagine the consternation this is causing in Atlanta, not to mention among the analyst community as stock prices shift and parry. »Read More
Moving marketers' broadcast budgets – the proverbial advertising pot of gold – into online advertising has been the goal of digital marketers since before Google was born. »Read More
Uncle Rupert and JeffZ share more than you would have thought… »Read More
A digital 30-second spot that runs between web pages. Are we going back to when www meant Worldwide Wait? »Read More
Over the past 15 years there has been a lot of discourse pitting the Internet against TV. Not surprisingly in the earlier years it was the Internet side that vowed the coming death of television. »Read More
Starbucks has been on my mind lately as they’ve rolled out their new instant coffee brand VIA to retailers Costco and Target. It’s a new type of relationship for the ubiquitous Starbucks brand. They’ve sold other brands in their store, now the tables turn. »Read More
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