Sharpe Partners: Interactive Agency NY

Ad Age reported this week that we trust our friends less. Could it be that social media is turning on itself, and the very thing that made it popular in the first place, is now becoming negative?  »Read More

Add a comment

Today’s consumers are different. They have had a tough year and now evaluate what is important very differently. While some retailers are stuck in the habit of advertising their continual “Take an extra 40% off” sales, others are reinventing their holiday strategies.  »Read More

Add a comment

In order to stay connected with friends and family via the internet we rely on services such as Facebook and Flickr to host our content. But should we really trust them or is there another solution?  »Read More

Add a comment

There is no reason to get all excited about the Yahoo!/Microsoft deal, declining stock prices aside. This deal cannot be executed as described and will never come to market as described. I know the adage “never say never” however even conservative estimates are two years for full consummation. This is another two years Yahoo! wastes figuring out how to go to market again and Microsoft tinkers with MSN.  »Read More

Add a comment

It was announced today that Starbucks has surpassed Coke in number of Facebook fans. I can only imagine the consternation this is causing in Atlanta, not to mention among the analyst community as stock prices shift and parry.  »Read More

Add a comment

Moving marketers' broadcast budgets – the proverbial advertising pot of gold – into online advertising has been the goal of digital marketers since before Google was born.  »Read More

Add a comment

Just because it is fun, doesn’t mean it’s good for you.  »Read More

Add a comment

Uncle Rupert and JeffZ share more than you would have thought…  »Read More

Add a comment

A digital 30-second spot that runs between web pages. Are we going back to when www meant Worldwide Wait?  »Read More

Add a comment

Over the past 15 years there has been a lot of discourse pitting the Internet against TV. Not surprisingly in the earlier years it was the Internet side that vowed the coming death of television.  »Read More

Add a comment