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	<title>Sharpe Partners: Interactive Agency NY &#187; Tangent</title>
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	<pubDate>Thu, 11 Feb 2010 20:23:58 +0000</pubDate>
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		<title>And then Social Media ate Itself</title>
		<link>http://www.sharpe-partners.com/2010/02/tangent-and-then-social-media-ate-itself/</link>
		<comments>http://www.sharpe-partners.com/2010/02/tangent-and-then-social-media-ate-itself/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 17:28:26 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[About the Biz]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[friends]]></category>

		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2380</guid>
		<description><![CDATA[Ad Age reported this week that we trust our friends less. Could it be that social media is turning on itself, and the very thing that made it popular in the first place, is now becoming negative? ]]></description>
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		<title>The Apple iPad  and the Future as we Know It</title>
		<link>http://www.sharpe-partners.com/2010/02/the-apple-ipad-and-the-future-as-we-know-it/</link>
		<comments>http://www.sharpe-partners.com/2010/02/the-apple-ipad-and-the-future-as-we-know-it/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 18:33:57 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Tech happens]]></category>

		<category><![CDATA[Amazon]]></category>

		<category><![CDATA[Apple]]></category>

		<category><![CDATA[iPad]]></category>

		<category><![CDATA[Kathy Sharpe]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2357</guid>
		<description><![CDATA[As Sharpe Partners’ launches another smart phone media plan and my in-box is filled with requests from Start-ups trying to sell advertising on E-readers (thus guaranteeing I will never buy an E-reader) Apple brings out the iPad.]]></description>
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		<title>2009: Work was Hard,  Losing Work was Harder</title>
		<link>http://www.sharpe-partners.com/2009/12/2009-work-was-hard-losing-work-was-harder/</link>
		<comments>http://www.sharpe-partners.com/2009/12/2009-work-was-hard-losing-work-was-harder/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 20:49:11 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Notes from the Real World]]></category>

		<category><![CDATA[digital agency]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2338</guid>
		<description><![CDATA[While work was hard, 2009 proved that losing work is even harder.  Even in the digital industry the pain of joblessness was felt at every level.]]></description>
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		<title>Our Clients, Ourselves</title>
		<link>http://www.sharpe-partners.com/2009/12/our-clients-ourselves/</link>
		<comments>http://www.sharpe-partners.com/2009/12/our-clients-ourselves/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 20:17:55 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Big Ideas]]></category>

		<category><![CDATA[bankruptcy]]></category>

		<category><![CDATA[Clients]]></category>

		<category><![CDATA[relationships]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2331</guid>
		<description><![CDATA[For the past decade there has been a slow transition in Agency/Client relationships, from a privileged relationship full of trust, to a cold vendor/client arrangement. There are multiple reasons for this change and certainly plenty of places to put the blame. Suffice to say it’s the new reality.]]></description>
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		<title>Holiday Retail 2009: Reinventing the Game</title>
		<link>http://www.sharpe-partners.com/2009/11/holiday-retail-2009-reinventing-the-game/</link>
		<comments>http://www.sharpe-partners.com/2009/11/holiday-retail-2009-reinventing-the-game/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 17:10:07 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[About the Biz]]></category>

		<category><![CDATA[Retail]]></category>

		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2284</guid>
		<description><![CDATA[Today’s consumers are different. They have had a tough year and now evaluate what is important very differently.  While some retailers are stuck in the habit of advertising their continual “Take an extra 40% off” sales, others are reinventing their holiday strategies. ]]></description>
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		<title>The Battle Over Books</title>
		<link>http://www.sharpe-partners.com/2009/10/the-battle-over-books/</link>
		<comments>http://www.sharpe-partners.com/2009/10/the-battle-over-books/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 22:10:57 +0000</pubDate>
		<dc:creator>Kathy Sharpe CEO</dc:creator>
		
		<category><![CDATA[Notes from the Real World]]></category>

		<category><![CDATA[Amazon]]></category>

		<category><![CDATA[Retail]]></category>

		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2275</guid>
		<description><![CDATA[Wal-Mart's hit at Amazon is bigger and bolder than advertised making it clear that they know customers are online and offline.]]></description>
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		<title>Say No to The Minisite</title>
		<link>http://www.sharpe-partners.com/2009/09/say-no-to-the-minisite/</link>
		<comments>http://www.sharpe-partners.com/2009/09/say-no-to-the-minisite/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 14:59:07 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Notes from the Real World]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2222</guid>
		<description><![CDATA[Resist the allure of the new and you may realize that not only is a minisite not necessary, it won’t even accomplish the brands goals you were setting.]]></description>
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		<title>The Social Networks and the Return of the Thumbnail Ad</title>
		<link>http://www.sharpe-partners.com/2009/09/the-social-networks-and-the-return-of-the-thumbnail-ad/</link>
		<comments>http://www.sharpe-partners.com/2009/09/the-social-networks-and-the-return-of-the-thumbnail-ad/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 15:08:23 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Small Complaints]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[Kathy Sharpe]]></category>

		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2219</guid>
		<description><![CDATA[ComScore has announced that social media sites, primarily Facebook and MySpace have grabbed 21 percent of all online advertising in July. Great we are back to spending on thumbnails, targeted by gender and age. That’s really effective reach.]]></description>
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		<title>Taking care of content ownership</title>
		<link>http://www.sharpe-partners.com/2009/08/taking-care-of-content-ownership/</link>
		<comments>http://www.sharpe-partners.com/2009/08/taking-care-of-content-ownership/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 16:02:34 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[About the Biz]]></category>

		<category><![CDATA[cloud computing]]></category>

		<category><![CDATA[facebook]]></category>

		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2206</guid>
		<description><![CDATA[In order to stay connected with friends and family via the internet we rely on services such as Facebook and Flickr to host our content. But should we really trust them or is there another solution?]]></description>
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		<title>Yahoo! and Microsoft: The Deal That Will Never be Executed</title>
		<link>http://www.sharpe-partners.com/2009/07/yahoo-and-microsoft-the-deal-that-will-never-be-executed/</link>
		<comments>http://www.sharpe-partners.com/2009/07/yahoo-and-microsoft-the-deal-that-will-never-be-executed/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 20:53:19 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[About the Biz]]></category>

		<category><![CDATA[Microsoft]]></category>

		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2199</guid>
		<description><![CDATA[There is no reason to get all excited about the Yahoo!/Microsoft deal, declining stock prices aside. This deal cannot be executed as described and will never come to market as described. I know the adage “never say never” however even conservative estimates are two years for full consummation. This is another two years Yahoo! wastes figuring out how to go to market again and Microsoft tinkers with MSN.]]></description>
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