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	<title>Sharpe Partners: Interactive Agency NY</title>
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	<pubDate>Thu, 04 Feb 2010 19:23:40 +0000</pubDate>
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		<link>http://www.sharpe-partners.com/2010/02/ed_top/</link>
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		<pubDate>Thu, 04 Feb 2010 19:23:40 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
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		<title>The Apple iPad  and the Future as we Know It</title>
		<link>http://www.sharpe-partners.com/2010/02/the-apple-ipad-and-the-future-as-we-know-it/</link>
		<comments>http://www.sharpe-partners.com/2010/02/the-apple-ipad-and-the-future-as-we-know-it/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 18:33:57 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Tech happens]]></category>

		<category><![CDATA[Amazon]]></category>

		<category><![CDATA[Apple]]></category>

		<category><![CDATA[iPad]]></category>

		<category><![CDATA[Kathy Sharpe]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2357</guid>
		<description><![CDATA[As Sharpe Partners’ launches another smart phone media plan and my in-box is filled with requests from Start-ups trying to sell advertising on E-readers (thus guaranteeing I will never buy an E-reader) Apple brings out the iPad.]]></description>
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		<title>Why Marketers Should Care about a Google Phone</title>
		<link>http://www.sharpe-partners.com/2009/12/why-marketers-should-care-about-a-google-phone/</link>
		<comments>http://www.sharpe-partners.com/2009/12/why-marketers-should-care-about-a-google-phone/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 20:58:42 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<category><![CDATA[Google]]></category>

		<category><![CDATA[iphone]]></category>

		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2341</guid>
		<description><![CDATA[Suppose someone came to you in December 2006 and advised you to start thinking about a mobile brand strategy, and fast. The reason: a computer company was about to unveil something that would take marketing over wireless devices to a whole different level.]]></description>
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		<title>2009: Work was Hard,  Losing Work was Harder</title>
		<link>http://www.sharpe-partners.com/2009/12/2009-work-was-hard-losing-work-was-harder/</link>
		<comments>http://www.sharpe-partners.com/2009/12/2009-work-was-hard-losing-work-was-harder/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 20:49:11 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Notes from the Real World]]></category>

		<category><![CDATA[digital agency]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2338</guid>
		<description><![CDATA[While work was hard, 2009 proved that losing work is even harder.  Even in the digital industry the pain of joblessness was felt at every level.]]></description>
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		<title>What Worked in 2009?</title>
		<link>http://www.sharpe-partners.com/2009/12/what-worked-in-2009/</link>
		<comments>http://www.sharpe-partners.com/2009/12/what-worked-in-2009/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 20:25:38 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Point of view]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2334</guid>
		<description><![CDATA[2009 was a hard year to like. For many the best part may be that it is ending. But perhaps because of the seemingly unending problems, some amazing – or at least very interesting – things did happen.]]></description>
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		<title>Our Clients, Ourselves</title>
		<link>http://www.sharpe-partners.com/2009/12/our-clients-ourselves/</link>
		<comments>http://www.sharpe-partners.com/2009/12/our-clients-ourselves/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 20:17:55 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Big Ideas]]></category>

		<category><![CDATA[bankruptcy]]></category>

		<category><![CDATA[Clients]]></category>

		<category><![CDATA[relationships]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2331</guid>
		<description><![CDATA[For the past decade there has been a slow transition in Agency/Client relationships, from a privileged relationship full of trust, to a cold vendor/client arrangement. There are multiple reasons for this change and certainly plenty of places to put the blame. Suffice to say it’s the new reality.]]></description>
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		<title>Sharpe Helps Western Union Deliver - Successfully</title>
		<link>http://www.sharpe-partners.com/2009/11/sharpe-helps-western-union-deliver-successfully/</link>
		<comments>http://www.sharpe-partners.com/2009/11/sharpe-helps-western-union-deliver-successfully/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 17:47:44 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2296</guid>
		<description><![CDATA[Your message is irrelevant if your consumer never receives the email to start with. This was one of the biggest challenges for Western Union: not enough of the emails sent were making it into the recipient’s inbox.]]></description>
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		<title>casestudy_inbox_top</title>
		<link>http://www.sharpe-partners.com/2009/11/casestudy_inbox_top/</link>
		<comments>http://www.sharpe-partners.com/2009/11/casestudy_inbox_top/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 17:42:26 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[_fragment]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2293</guid>
		<description><![CDATA[
]]></description>
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		<title>Top tactics for being on Facebook</title>
		<link>http://www.sharpe-partners.com/2009/11/top-tactics-for-being-on-facebook/</link>
		<comments>http://www.sharpe-partners.com/2009/11/top-tactics-for-being-on-facebook/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 17:29:08 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[Point of view]]></category>

		<category><![CDATA[What we say]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2287</guid>
		<description><![CDATA[It's not enough that your brand has seven different Facebook pages: one for corporate, one for employees, one for a promotion you did last spring and three created by so-called “fans” (two of whom actually hate you). Here are six tactics you must be doing to truly say “My Brand is on Facebook."]]></description>
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		<title>Holiday Retail 2009: Reinventing the Game</title>
		<link>http://www.sharpe-partners.com/2009/11/holiday-retail-2009-reinventing-the-game/</link>
		<comments>http://www.sharpe-partners.com/2009/11/holiday-retail-2009-reinventing-the-game/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 17:10:07 +0000</pubDate>
		<dc:creator>admspin</dc:creator>
		
		<category><![CDATA[About the Biz]]></category>

		<category><![CDATA[Retail]]></category>

		<category><![CDATA[Wal-Mart]]></category>

		<guid isPermaLink="false">http://www.sharpe-partners.com/?p=2284</guid>
		<description><![CDATA[Today’s consumers are different. They have had a tough year and now evaluate what is important very differently.  While some retailers are stuck in the habit of advertising their continual “Take an extra 40% off” sales, others are reinventing their holiday strategies. ]]></description>
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